The third workshop from this year’s volunteer-program was taking place at the Business Resort Center on the 3rd November 2022.
Mr. Treku, as the CEO of the Inter Tourism Expo, and Mr. Ahadzie, as a representative of the Ada Tourism Association informed the participants of the importance of digital marketing for pushing tourism forward.
In this day and age more and more customers are researching and booking their holidays online. This is why a good online presence is important. You have to advertise your organization online, you have to be found easily through Google Search, have an own website, a facebook page and even an instagram account. Customers have to find you easily, see what you are offering, see pictures of your services and have to be able to contact you easily. This is why you need basic knowledge of digital marketing.